Highlining in the French Alps: Paul Smith

Holy shit, my palms were soaked just watching the ad, but the behind-the-scenes look at the making of Paul Smith’s new underwear advertisement has got the acid seriously up in my stomach. It features slackliners Antoine Moineville and Tancrède Melet performing some truly incredible feats way high up in the French Alps. Encore, frenchies!!

While I don’t think I’m cut out for highlining, I might take up the chance to do some of the paragliding you see in the background of some of the shots. The light and the mountains are absolutely stunning.

Really the whole thing is an amazing watch, and I think Paul Smith did a great job subtly branding their message. Take a peek (and grab your Tums)!