It’s Just Around the Corner: Europe

What if all it took to be  transported from your home city to another large European city  was the opening of a door ? On September 13th and 16th, SNCF and TBWA\Paris made it happen.

Colorful doors were placed in major SNCF destination cities. Thanks to some incredible technological achievements, which provided a spotless real-time experience and a custom-made digital screen that fit perfectly inside a doorframe, the doorways acted as connector portals between cities. After opening the door, participants were able to play with a mime artist in Milan, have their portraits drawn in Brussels, dance with a hip-hop crew in Barcelona, share a romantic boat ride on Geneva Lake, and join a group of young Germans on a bike ride across Stuttgart. These interactive and fun experiences not only created multicultural links among Europeans, but also enabled us all to realize how truly close we all are.

A friend of mine at SCAD brought this ad to class the other day and I absolutely fell in love with the idea. It’s heartwarming, fun, and a great way to use technology to (literally) connect people. I love how digital advertising is bridging physical spaces and creating these amazing interactive experiences. Major props to SNCF and TBWA/Paris!

 

Advertisements

One thought on “It’s Just Around the Corner: Europe

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s