In Case of Emergency: Give Roses

Well this is an absolutely adorable concept. Amsterdam’s Kingsday agency posted these little “In case of Emergency” boxes all around with City of Love, encouraging pedestrians to break the “glass” (it’s actually cellophane) and give a rose to an attractive passerby. It’s a playful way to celebrate Valentine’s Day—and the Parisian setting really gives it extra oomph. How can you resist?