Going Green for St. Patrick’s Day

Here in America, we’ve pretty well succeeded in taking all the beauty out of St. Patrick’s Day. Cheap beads, silly hats, mugs of questionably-tinted green beverages, and of course, plenty of vomit from ingesting three times too many of the beverages I previously mentioned. So it was lovely to see this gorgeous ad from Discover Ireland, focusing on the emerald beauty and spirited community. The copy isn’t incredibly unique, but delivered by Liam Neeson’s powerfully quiet voice, it’s the perfect accompaniment to the sweeping shots that can truly only be described as travel porn.

What do you think? Does it make you want to #GoGreen4PatricksDay, or do you think it’s just another gimmicky ad?


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