What’s better than beer? Free beer. What’s better than free beer? Beer that comes from a billboard.
Okay, I don’t know if that last claim is true, but it sure is rad. (Of course, you all know I have a weak spot for innovative beer dispensaries). Carlsberg is making a load of Londoners happy with what they tout as, “Probably the best poster in the world”—a billboard that pours perfect pints of cold draught beer.
“We want to get the Carlsberg brand in front of as many beer drinkers as possible,” says Dharmesh Rana, senior brand manager at Carlsberg U.K. “To do this, we have to think differently with our approach and can’t just rely on great TV advertising.”
Can’t beat that strategy. Cheers!