With the U.S. currently gaffe-ing about matters both diplomatic and domestic, it’s little wonder the sentiment outside of the States is so wary—especially when it comes to booking travel. But count on California to do something to change that. I love this colorful, bright-eyed ad from LA Tourism, that both says and shows that #everyoneiswelcome. And to be honest—since we’ve acknowledged the population is so varied, I’d love to see such a diverse cast in a “normal” ad too. #goals
