In honor of the busiest travel day of the year, here’s a video of British Airways’ awesome new interactive billboards in action. I’m sure many of us know the feeling of standing beside a four-year old who’s scanning the skies for the next jetstream. I love that they’ve captured that moment here—with the funny twist of the kid being able to know exactly what the flight number is and where the plane is going. Hats off to British Airways and Ogilvy! And safe travels to all who are hitting to road or taking to the skies for the holiday!
What’s That in the Sky? : British Airways New Billboards